Roblox has just made waves at its annual Developers Conference, announcing exciting new earning opportunities for creators and teasing a groundbreaking generative AI tool that could redefine game development on the platform.

In a significant shift, Roblox is increasing revenue sharing for creators, allowing them to earn up to 70% on paid experiences—an impressive jump from the previous 25%. The platform is also partnering with Shopify to let creators sell physical merchandise within their games, offering more ways to monetize their creations.

However, perhaps the biggest reveal was Roblox’s new generative AI project. This tool will allow creators to generate entire 3D environments using simple text prompts. Developers will be able to type commands like “create a racetrack in the desert” and watch as the AI brings the vision to life. This tool aims to help even non-artists build complex worlds, speeding up the game development process while still allowing for creative fine-tuning.

Roblox is also rolling out new features like price optimization tools for in-game purchases, regional pricing recommendations, and the “Harmony” technology, which optimizes gameplay across devices and network conditions.

Additionally, new social features, including a “Party” function and user forums, are set to enhance collaboration and community engagement on the platform.

With these updates, Roblox is positioning itself to empower creators, making it easier for anyone to develop, monetize, and scale experiences while embracing cutting-edge AI technologies. As the company pushes to capture 10% of global gaming content revenue, the future of game development on Roblox looks more promising than ever.