Introduction

Client: Sheldon Davidson Solicitors
Website: sds-sol****tors.com
Industry: Legal Services
SEO Campaign Start Date: February 2024
Starting Traffic: 3,800 visitors per month
Present Traffic: 5,400 visitors per month

Background and Challenge

In February 2024, Sheldon Davidson Solicitors approached us with a significant challenge: despite their efforts, their website traffic had plateaued at around 3,800 visitors per month. They needed a strategic SEO campaign to boost their online presence, increase traffic, and generate more leads.

Objectives

• Identify and Rectify SEO Issues: Diagnose the factors preventing traffic growth and address them effectively.
• Increase Website Traffic: Boost the number of monthly visitors beyond the initial 3,800.
• Enhance Business Outcomes: Convert increased traffic into leads and improve client engagement.

Strategy and Implementation

1. Comprehensive SEO Audit:
   • Conducted a thorough analysis to identify on-page and off-page SEO issues.
   • Focused on site structure, keyword strategy, and backlink profile.
2. Content and Keyword Optimization:
   • Revised website content to align with current SEO best practices.
   • Improved keyword targeting to attract more relevant and high-intent traffic.
3. Technical SEO Adjustments:
   • Enhanced site speed, mobile responsiveness, and fixed crawl errors.
   • Ensured compliance with Google’s Webmaster Guidelines.
4. Backlink Profile Clean-up:
   • Analyzed and disavowed toxic or low-quality backlinks.
   • Developed a strategy to acquire high-quality, relevant backlinks.
5. User Experience (UX) Enhancement:
   • Improved website navigation and user interface for a better user experience.
   • Focused on reducing bounce rates and increasing user engagement.
6. Regular Monitoring and Adjustments:
   • Continuously monitored website performance and made necessary adjustments.
   • Adapted strategies based on analytics and ongoing search engine updates.

Results

• Traffic Recovery and Growth:
  • By July 2024, the website traffic increased from 3,800 to 5,400 monthly visitors.
  • Achieved a steady and significant growth in organic traffic.
• Business Impact:
  • The increased traffic led to more business inquiries and client engagements.
  • Notable improvement in lead generation and overall business outcomes.
• Sustained SEO Health:
  • Maintained improved search rankings through ongoing SEO efforts.
  • Established a solid and resilient online presence.

Conclusion

The SEO campaign for Sheldon Davidson Solicitors illustrates the effectiveness of a well-rounded SEO strategy. Through comprehensive analysis, targeted optimization, and continuous monitoring, we achieved significant traffic growth and business improvements. This case study underscores the importance of strategic SEO in driving online visibility and tangible business results.